The other day I woke up at 4:30am (yes you read that right) to head into the city for the National Designer Awards at Tiffany & Co. in Melbourne. These awards have launched some of big name Australian designers including Romance Was Born and Josh Goot. This year's finalists were Kathryn Beker, From Britten, Livia Arena, Lui Hon and Michael Lo Sordo. Menswear designer From Britten were announced as the winners and took home the trophy, handy prize money and a buttload of PR.